Professional portfolio · Current
michelleleard.com
Effective design for brave businesses.
What this is
michelleleard.com is the Mish Loves Monsters portfolio: “I lead brands, products and digital experiences from the first difficult question to something real.” It presents client brand work alongside founder-led product work, with Big Red Wagon featured as the flagship digital product.
The pillars
What michelleleard.com is built on.
- 01
Creative direction
Leading brands, products and digital experiences from the first difficult question through to something real.
- 02
Brand strategy
Positioning and identity work for organisations, festivals, professional bodies and local businesses.
- 03
Product design
Experience design and prototyping for digital products, including founder-led work.
- 04
Intelligent digital tools
AI workflow and product design — the thread that connects the portfolio to Big Red Wagon.
Who it's for
Businesses and teams commissioning brand, product and digital experience work — and anyone assessing whether I'm the right person to lead it.
In practice
What it looks like in the real work.
Big Red Wagon
Featured digital product, founder-led: an intelligent career system that studies the role, maps a person's evidence and builds a complete application package around the match. Role: founder, creative director and product designer — product concept, experience design, AI workflow and prototyping.
Destination Southeast New Brunswick
Destination brand and campaign work, presented as a full project on the portfolio.
Gusto Halifax Italian Festival
Festival identity and promotional work.
Mapleton Pharmacy
Brand and communications project for a local pharmacy.
Chartered Professional Accountants
Digital and brand work for a professional accounting body.
SaltWire — Inside Voices
Editorial campaign work produced with SaltWire.
What it addresses
Brave ideas usually stall between the first difficult question and a real, shipped thing. The portfolio shows work that made that crossing, rather than concepts that stayed on slides.
01 — The through line
Role intelligence, evidence mapping and application strategy sit next to destination, festival and professional-services branding — client work and product work under one practice.
Details
- Category
- Portfolio website
- Role
- Creative direction, brand strategy, product design and intelligent digital tools
- Includes
- Creative direction, Brand strategy, Product design, Intelligent digital tools
- Status
- Active portfolio
Big Red Wagon
Intelligent Career System