User Guide
Run a card, end to end.
Each project lives on one card. Work the phases in order — every answer you give becomes context the next tool inherits.
- 01
Foundation
Lock the strategy. Nothing else runs without it.
Tools: Brief · Strategy · Creative Approach · Foundation Gate
- 02
Exploration
Widen the field inside your strategy.
Tools: Brainstorm · Competitive · Patterns · Research
- 03
Evaluation
Pressure-test before you commit.
Tools: Hot Seat · Proofs · Decision Log
- 04
Context & Inputs
Constraints and proof that shape every decision.
Tools: Context · Messaging · Assets