User Guide

Run a card, end to end.

Each project lives on one card. Work the phases in order — every answer you give becomes context the next tool inherits.

  1. 01

    Foundation

    Lock the strategy. Nothing else runs without it.

    Tools: Brief · Strategy · Creative Approach · Foundation Gate

  2. 02

    Exploration

    Widen the field inside your strategy.

    Tools: Brainstorm · Competitive · Patterns · Research

  3. 03

    Evaluation

    Pressure-test before you commit.

    Tools: Hot Seat · Proofs · Decision Log

  4. 04

    Context & Inputs

    Constraints and proof that shape every decision.

    Tools: Context · Messaging · Assets